How to Customize Your Elavix Hub for Maximum Impact
Your Elavix hub isn’t just a digital tool—it’s an extension of your brand, a gateway for your prospects, and a powerful platform that turns awareness into action. Whether you’re a consultant, a coach, a real estate agent, or a small business owner, your hub should reflect who you are and make it easy for visitors to connect with your unique value. Customizing your hub is the key to standing out, building trust, and capturing leads that convert into clients.
This guide will take you step-by-step through customizing your Elavix hub to create maximum impact. And, to make sure you’re supported at every turn, we provide a 7-day email series to get you started, along with in-platform tool tip videos for every step and long-form video tutorials to deepen your understanding of the customization process. Ready to create a hub that truly represents your brand? Let’s dive in!
Step 1: Define Your Brand Identity
Before you start customizing, it’s essential to get clear on what makes your brand unique. Think about your brand’s personality, values, colors, and voice. Ask yourself, “What do I want people to feel when they visit my hub?” The answers to these questions will help guide your design choices.
Pro Tip: Consider jotting down a few key adjectives that describe your brand, such as “professional,” “approachable,” or “innovative.” These words will help you stay aligned with your brand as you build your hub.
Step 2: Customize Your Theme for a Standout Visual Identity
Your hub’s theme is where the magic of customization really begins. In the “Theme” section of your Elavix constructor, you’ll find everything you need to make a powerful first impression, from uploading a professional photo to setting a custom header and selecting colors that reflect your brand. Each option is designed to help you create a polished, branded look that resonates with visitors from the moment they arrive.
Theme Sub-Menu Breakdown:
Photo: Start by uploading a professional profile picture. This is one of the first things visitors will notice, so make it count—choose a high-quality, approachable image that captures your personality and professionalism.
Header: Here, you can customize the visual introduction to your hub. Select from a static image, an animated GIF, or even a video for a more dynamic experience.
Record Video: Create a personal greeting video directly within Elavix. We recommend covering three key points:
1. Introduction: Briefly introduce yourself and your brand.
2. Touch Points: Highlight the main features of your hub, such as options to “Save Contact Information,” “Share Contact Information,” and the “Hot Key Dropdown” for immediate access to you.
3. Call-to-Action (CTA): Wrap up with a clear, compelling CTA. You can embed two separate CTA buttons directly on the video to make it easy for visitors to take that next step.
Background Color Selection: Customize the colors of your hub’s primary elements for cohesive branding. Choose shades for: Primary color, Page background and Footer background.
Text Color: Make your text stand out by selecting colors for each specific area of your hub:
Additional Color options: Button text, Header text, Body text, Profile picture ring color and Footer text.
Header Layout: Decide where you’d like your header content aligned—choose from left, center, or right for the layout that best fits your brand’s style and presentation.
With each option in the “Theme” section, you can design a look that captures your brand’s personality and makes a strong impression on visitors.
Tool Tip Video: Watch our tool tip video to get the most out of each customization option, including best practices for recording an engaging welcome video and selecting effective color schemes.
Long-Form Video Tutorial: For an in-depth guide, check out our long-form tutorial on branding principles and visual consistency to ensure your hub looks professional, polished, and uniquely you.
Step 3: Craft Your Brand Message and Introduction
Your hub’s messaging is what sets you apart from the crowd. This is your chance to connect with visitors on a personal level and give them a reason to stick around. Start by crafting a concise, engaging headline that tells people exactly what you do and why it matters.
How to Do It:
In the “Content” section, create a page possibly labeled “About Lisa”, write a brief introduction that highlights your expertise and what you offer.
Keep it conversational and approachable—imagine you’re speaking directly to a potential client.
Include a call-to-action (CTA) like “Book a Free Consultation” or “Discover How We Can Help.”
Tool Tip Video: Check out the tool tip video on writing impactful messaging, with tips on how to stay concise yet engaging.
Long-Form Video Tutorial: For a more in-depth look at effective brand messaging, our long-form video tutorial provides examples, exercises, and strategies to help you craft messaging that resonates.
Step 4: Add Strategic Calls-to-Action (CTAs)
A CTA isn’t just a button; it’s an invitation for visitors to take that next step with you. Elavix lets you add CTAs throughout your hub, guiding people to schedule a call, sign up for a newsletter, download a resource, or connect with you on social media. Make your CTAs specific and relevant to what your visitors are looking for.
How to Do It:
Decide what action you want each visitor to take and craft CTA buttons accordingly.
Use action-oriented language like “Get Started Now,” “Download Our Free Guide,” or “Schedule Your Consultation.”
Place CTAs strategically—at the top of your page for immediate visibility, and at the end of each section for maximum engagement.
Tool Tip Video: Our tool tip video walks you through the different CTA options, placement strategies, and best practices for crafting effective calls-to-action.
Long-Form Video Tutorial: Want more insight on CTA strategies? Our long-form video tutorial covers how to use CTAs to build momentum and drive conversions.
Step 5: Integrate Engaging Media (Images and Videos)
Visuals are incredibly powerful, and adding photos or videos to your hub can make it more dynamic and engaging. With Elavix, you can include photos that show your work, team, or clients (with permission), and add an introduction or welcome video to create a more personal connection.
How to Do It:
Use high-quality images that reflect your brand—think professional headshots, team photos, or action shots.
Upload a short intro video that welcomes visitors and gives them a quick overview of what you do.
Keep videos under a minute to hold attention, and end with a CTA to drive action.
Tool Tip Video: Check out our tool tip video for quick tips on choosing the right images and creating an impactful video.
Long-Form Video Tutorial: Our in-depth video tutorial dives into best practices for visual branding, including how to choose images and videos that support your message and captivate your audience.
Step 6: Use Analytics to Refine and Improve
Once your hub is up and running, it’s time to see what’s working and what’s not. Elavix provides analytics that show you how visitors interact with your hub, so you can make data-driven decisions to optimize performance. See where people are clicking, how long they’re staying, and adjust your hub for maximum impact.
How to Do It:
Access your analytics dashboard from your Elavix account.
Track metrics like click-through rates, CTA engagement, and visitor behavior.
Use this data to adjust your CTAs, refine messaging, and improve overall performance.
Tool Tip Video: Watch our analytics tool tip video for a quick overview of the key metrics to monitor and how to use them to enhance your hub’s performance.
Need Extra Help? Try Our “Done for You” Service
If you’re looking for a more hands-off experience or need expert guidance to make your hub shine, consider our “Done for You” Service. With this option, you’ll receive a Free Consultation with one of our branding specialists, who will conduct a Brand Analysis to understand your unique needs and goals. Then, our professional team will build a custom Elavix hub designed specifically for your brand, giving you a polished, ready-to-go platform.
The “Done for You” Service includes:
- Free Consultation to assess your branding needs and goals
- Comprehensive Brand Analysis for a tailored experience
- Full Hub Customization by our team, including design, messaging, and CTA strategy
With this service, you can focus on what you do best while we handle the details, ensuring your hub reflects your brand perfectly.
Final Thoughts: Make Your Hub Work for You
Customizing your Elavix hub is an investment in your brand and your business. It’s about creating a digital presence that’s memorable, impactful, and uniquely yours. Whether you’re doing it yourself with the help of our email series, tool tip videos, and tutorials, or taking advantage of our “Done for You” Service, your Elavix hub is here to help you turn every visit into an opportunity.
Ready to get started? Log into your Elavix account, and let’s make your hub a powerful extension of your brand.
