How a Branded Hub Can Improve Your Follow-Up Strategy
Let’s get real: most businesses are dropping the ball on follow-up. You go to an event, you meet someone who’s genuinely interested, you exchange info…and then? Crickets. That’s where opportunities go to die. The reality is, in business, the fortune is in the follow-up. If you’re not consistently following up with leads and clients, you’re leaving money—and relationships—on the table.
Enter the branded digital hub. This isn’t just a fancy online profile; it’s a streamlined follow-up machine. With Elavix, you have a branded digital hub that doesn’t just look great; it’s designed to simplify follow-ups, build relationships, and improve client retention. Here’s how a branded hub can transform your follow-up game, plus some powerful practices to make every follow-up count.
The Problem: Follow-Up Fatigue and Missed Opportunities
Here’s the thing—most people don’t follow up effectively because they don’t have the right system. They get busy, the contact information gets buried, or the initial excitement fades. But here’s a hard truth: following up isn’t a one-and-done task. It’s an ongoing, strategic approach to keeping the connection alive.
A branded digital hub eliminates the guesswork and the missed opportunities. Your hub becomes a one-stop shop where clients and prospects can engage with you, see your brand in action, and take the next step. You’re not just reminding them you exist; you’re making it incredibly easy for them to connect with you, explore your offerings, and stay engaged.
Step 1: Make an Unforgettable First Impression with Your Hub
Your follow-up begins the moment someone checks out your Elavix hub. Think of your hub as your digital handshake. It’s what they see, explore, and interact with when they first connect. The best part? A branded hub ensures that your follow-up isn’t just another email or message—it’s a full experience. Your colors, your voice, your value are all there, making sure you’re top-of-mind long after the initial interaction.
Pro Tip: Set up a welcome video in your hub. This lets people experience your personality and hear directly from you. A quick, authentic video introducing yourself and your brand immediately puts a face to the name, giving your follow-up a personal touch right from the start.
Step 2: Simplify the Follow-Up with Clickable Actions
Your Elavix hub isn’t just for looks—it’s a tool built to make follow-ups seamless. With features like “Save Contact” and “Share Contact,” you’re taking the friction out of follow-up. Here’s how it works:
Save Contact: When you share your hub, prospects have the option to “Save Contact.” With one click, all your info—phone, email, social links—is saved right into their smartphone contact list. This is a big deal because you’re not just another business card that might get lost in the shuffle. You’re literally one tap away.
Share Contact: Prospects can also click “Share Contact” on your hub. A quick form pops up where they can enter their name, email, and phone number, which auto-fills with their information. As soon as they hit save, they become a new lead in your system. That’s a follow-up goldmine because now you’re capturing contacts from people who are genuinely interested in connecting further.
Pro Tip: During networking events or initial meetings, guide them through saving or sharing your contact info directly on your hub. Make it easy and seamless, so they have your details saved and you have theirs—setting you both up for future engagement.
Step 3: Follow-Up with Strategic CTAs
Your hub should be more than just a contact sheet; it should guide visitors to action. With Elavix, you have the option to add custom CTAs (calls-to-action) directly on your hub, giving prospects multiple ways to stay connected. Whether it’s “Schedule a Consultation,” “Download Our Guide,” or “Watch Our Intro Video,” your CTAs become essential follow-up tools.
How to Do It:
Think Through Your Follow-Up Journey: What do you want people to do after they meet you? Set up CTAs that align with each stage of their journey.
Use Video CTAs to Drive Engagement: Your intro video can host two CTAs right on the video itself. These CTAs act as guides, directing viewers to the next step, like scheduling a call or accessing a helpful resource.
Embed CTAs on Content Tabs: Every tab in your hub is a chance to drive action. Customize each CTA to match the content—whether it’s an image with a text overlay or an embedded form, these CTAs ensure there’s always a way for visitors to stay engaged and take action.
Pro Tip: Rotate your CTAs based on what’s most relevant to your audience. If you’re running a campaign, update your CTAs to match. Keep it fresh, keep it focused, and always make it easy for them to take the next step.
Step 4: Follow-Up with Personalized Inquiry Forms
Standardized inquiry forms can be useful, but personalizing them takes your follow-up game to a whole new level. Elavix’s built-in inquiry form is customizable, meaning you can label it with a friendly, specific prompt like “Questions for [Your Name]?” or “Let’s Chat.” Visitors can submit their name, email, phone number, and any comments or questions they have.
How to Do It:
Go to the form setup in your Elavix hub and label it with something personal.
When you follow up, reference their inquiry and any details they shared. This shows that you’re listening, you’re engaged, and you’re ready to deliver value.
Pro Tip: Personalizing the form lets visitors feel like they’re reaching out to a real person, not just a faceless company. That small shift creates a big impact in how they perceive your brand and their relationship with you.
Step 5: Track Engagement and Adjust Your Follow-Up Approach
Here’s the deal: follow-up isn’t just about reaching out; it’s about reaching out in the right way. Elavix’s engagement tracking lets you see exactly how visitors interact with your hub. You can see which CTAs they’re clicking on, how much time they’re spending on each section, and what content is resonating.
Using Engagement Tracking to Improve Your Follow-Up Strategy:
Identify What’s Working: If certain CTAs or tabs get more attention, build your follow-up messaging around those interests.
Refine Based on Data: If you see that certain sections are getting little attention, tweak your approach. Engagement tracking gives you insights that help you personalize your follow-ups and get more bang for your buck.
Use Heatmaps to Adjust Your Follow-Up Focus: With Elavix’s tracking tools, you’ll know where to focus. Are people watching your video but not clicking CTAs? Add a reminder to the follow-up email about the benefits of scheduling a consultation or downloading your guide.
Pro Tip: Check your engagement data regularly to stay on top of what’s connecting with your audience. When your follow-up strategy is backed by data, you’re not just guessing—you’re connecting in a way that’s purposeful and effective.
Final Thoughts: Your Branded Hub is the Follow-Up Tool You’ve Been Waiting For
A branded hub is more than a digital landing spot—it’s your follow-up game-changer. With Elavix, you’re not just sending out cold follow-ups or hoping someone remembers your contact info. You’re creating a central, branded experience that keeps you top-of-mind and makes it easy for clients and prospects to take action.
So, here’s the bottom line: don’t let your follow-ups fall flat. Use Elavix to make them powerful, consistent, and strategic. With features like “Save Contact,” “Share Contact,” customizable CTAs, and engagement tracking, your hub isn’t just a place people visit. It’s where they connect, engage, and take the next step. That’s the kind of follow-up that builds relationships—and that’s where real business happens.
Ready to step up your follow-up strategy? Let’s make it happen with Elavix.
